Internal
Logo Lab
Two tracks: first, corporate lockups built on the existing iDream logo (lowest risk, keeps brand equity). Second, five from-scratch directions. Each shown on light, dark, and at favicon scale. Remove this page before shipping.
Track A — Built On The Original
A1
Original + Tagline Lockup
Existing wordmark with a thin vertical rule and a small-caps descriptor — instant consultancy gravitas. Zero risk to brand recognition.
A2
Original + Monogram Stack
A bold IDT monogram becomes the favicon-friendly symbol; the original logo sits beside it as the formal wordmark.
A3
Original + Geometric Mark
Small nested-square glyph paired with the existing wordmark. Gives you an ownable symbol for favicons and app icons without redrawing the logotype.
Track B — From-Scratch Directions
01
Monogram Lockup
IDT as the hero, full name receding underneath as a typographic rule. The KPMG / IBM / EY pattern — works at any scale, photocopies cleanly, owns the acronym.
02
Custom Letterform
Redrawn "i" as the brand glyph: a precise navy stem with a square accent dot in steel-blue. Reads as a custom mark, not a font choice.
03
Geometric Glyph
Nested square mark beside the wordmark. One small, ownable shape — Deloitte dot energy. Carries the brand at favicon size.
04
Pure Wordmark
No icon. "iDream Technology" set in Sora with a single custom detail — the dot of the "i" replaced by a tight square. Strongest, most timeless. Consultancy default.
05
Two-Tone Wordmark
Closest to current. "i" in steel-blue, "Dream Technology" in deep navy. Lowest risk, instantly more considered.