UI/UX Design

Brand identity system: $15K–40K. Marketing site design (10–20 pages): $20K–50K. Product / SaaS design (MVP through launch): $40K–120K. Comprehensive design system: $30K–80K. Pricing depends on scope, research depth, and whether implementation handoff is part of the engagement. We give a fixed-scope proposal within 7 days of discovery.

Yes, when the project warrants it. User interviews, usability testing (moderated and unmoderated via Maze or Lookback), competitive analysis, journey mapping, and analytics review. For brand or marketing work, research is lighter. For product design, research grounds the work in real user behavior — and we'll push back if a stakeholder wants us to skip it on a project that needs it.

Yes. Component libraries in Figma, design tokens, documentation, and the Storybook integration that connects design to code. Design systems are where design pays for itself at scale — a 50-component system means the next 50 features ship faster without inconsistency creep. We build them at the size that fits the team, not bloated for the sake of it.

Yes. Redesigns are a meaningful portion of our work. The first step is always an audit — current product, user feedback, analytics, conversion data — so the redesign solves real problems instead of just refreshing visuals. Redesigns done blind tend to lose what was working. Done right, they compound on the existing product's strengths and fix the friction.

Figma files structured for engineering consumption — proper components, auto-layout, named tokens for color and typography, dev mode enabled with inspect-ready specs. When we build a design system, we hand off a Storybook implementation paired with the Figma library so design and code stay in sync. Handoff isn't a moment — it's a process we engineer into the work from day one.

Yes. When we're doing design only and another team is building, we collaborate with their engineers throughout — not just at handoff. When IDT is doing both design and engineering, designers and developers sit in the same pod, ship to the same Linear board, and review each other's work. Design that ships requires that loop.

Yes. Logo design, type systems, color palettes, voice and tone guidelines, brand applications, and the documentation that lets the rest of the company use the brand consistently. We approach brand as a system — not a one-off logo deliverable — so the work scales as the company grows.

Accessibility is baked into every design we ship — WCAG 2.1 AA as the baseline, AAA when the audience requires it. Color contrast, keyboard navigation, screen reader support, semantic structure, focus states, and alt text strategy are part of the work, not bolted on. Accessibility is the right thing to do, reduces ADA legal exposure, and forces better design discipline.